There is no “one-size fits all” marketing plan when it comes to getting your home marketed and sold. Each property requires thorough and thoughtful consideration into who the target buyer is, what appeals to them, and how you will communicate to and reach them.
To achieve the most effective, efficient and top value for your home you need to work with someone who understands all of the marketing channels and proper messages to convey. Below are some of the areas we know and excel at. But we can’t give away all of our secrets online. Meet with us and let us share with you how we would approach marketing your home.
How are home buyers, especially millennials researching homes and finding out about what’s for sale? It’s no secret that to this segment online and social media is a driving force. We’ve been at the forefront of social media and use it as part of our daily life and marketing campaigns.
First impressions are important. Making the first impression with your home starts with photography. We have two on-staff photographers that have been awarded by real estate organizations for their exemplary work. Being part of the team, versus outsourced, we are collectively dedicated to providing you with first class photography and experience.
Video allows your property to take on a personality. It provides context to where your home is in the community and the feeling of living there. We tailor custom property videos to each listing.
Having a place for your house to be prominently featured includes its own custom-branded website. This site feeds other online properties, helps drive SEO, and allows for a more personalized and all-encompassing marketing portal for your home with photos, videos, floorplans and other important documents and details.
Getting your home exposed to every possible buyer – creating demand – means getting the best possible value for your home. We start by previewing your home to our exclusive team of agents. Next, we’ll expand exposure to our Realtor colleagues with Brokers’ Tour. Last, and most frequent, you’ll see us hosting open houses every weekend to get more exposure and people through your home to drive up demand.
Eighty-nine percent of home buyers use the internet as part of their primary home search. Our listings are featured prominently across online sites such as Zillow, Trulia, Redfiin, Realtor, Homesnap and others. In addition, our listings can be added to our global affiliates of Christie’s International Real Estate and Luxury Real Estate International.
You got your home listed, now you need to make sure that you appeal and get the exposure to everyone to know about your awesome home for sale. We get our homes exposed to hundreds of Realtors and directly to home buyers with our customized email campaigns.
You will get more print marketing support from our team than any other company. See your home get exposure more frequently and generate more impressions with the ongoing print mail and media advertising campaigns that we run individually and as a company.
The Multiple Listing Service (MLS) is an underlying data exchange platform that is used by both agent facing and consumer websites. Realtors pay significant subscription fees to be part of the platform and list properties. It is critical to helping get your property exposure. I recently heard a horror story about a Seller who was in year three of trying to sell their home. The first two were spent with an agent who didn’t subscribe to the MLS and the Sellers’ property sat idle without online views.